Lower cost to you
No expensive deal team to carry; the model works at your size because the legwork is handled.
Boutique M&A advisory
Take your business to new horizons.
Selling the company you built is the most personal deal of your life. We sit on your side of the table — a senior adviser who spent a career as the buyer, now working only for founders.
Founder- & family-owned · Strictly confidential
>£500m advised · both sides of the table
Who we're for
One adviser, the whole journey.
We work with founder- and family-owned businesses — typically £500k–£1.5m EBITDA — that large advisers overlook and brokers under-serve. You work directly with the senior team from first conversation to completion, never juniors overseen from above. We stay in the detail, and we stay on your side.
The sell-side journey
Beside you, the whole way.
The full journey — discreet at every step.
Valuation & positioning
We value and position the business properly, so its worth is understood before anyone sees it.
Sale materials, led by us
Every document — the memorandum, the financials, the narrative — led by the senior team, not handed down.
The right buyers
We find and approach the right buyers — private equity, strategic and off-market — through deliberate sector mapping, never a mass mailout.
Negotiation
We negotiate on your side of the table, clear on where value is won or conceded.
Diligence, steered
We steer financial and legal diligence, catching the small nuances that protect your value.
Through to completion
We stay in the detail to completion — and beyond the handshake.
Where we go deep
Sector-agnostic, with specialisms.
We advise across sectors; our experience runs deepest in three.
Business services
B2B services and tech-enabled services platforms — recurring revenue, professional teams, scale-up potential.
Technology
Software, IT and cyber. Sub-scale players moved into structurally larger groups.
Consumer
Brand-led businesses with character — craft, lifestyle, and specialist retailers.
Selected experience
A track record across the table.
- Acquired
A regional IT MSP — buy-and-build, grown around tenfold.
- Acquired
A cyber-security provider — built into an international provider.
- Acquiring
An AI consultancy — growing towards UK market leadership.
- Investing
In an eCommerce marketplace — a UK leader, expanding internationally.
- Sale
Of two craft breweries to an international listed group.
- Sale
Of two internationally known clothing brands to international buyers.
- Sale
Of a seafood processing business to a UK-listed acquirer.
Selected and anonymised. Specifics available on request, in confidence.
A note from our founder
I spent my career on the other side of the table — buying and building businesses, and advising the people selling them. I've built my own, too. That mix shapes how I work: I know what acquirers look for, how a good process runs, and where deals are quietly won or lost. I started Sunset Capital to bring that to founders — plainly, personally, and only for people selling something they care about. When you're ready to talk, you'll deal directly with me.
Angus Duthie-Jackson
Founding Partner
Buy-sideBuy-side advisory — for acquirers building through acquisition — is coming.
Talk to us early →